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CMYK vs. RGB: which color mode should I use?

Confirm the appropriate color setup for your product before converting an RGB file to CMYK. The correct output profile depends on the printing process and material; a generic CMYK profile is not a universal production specification.

Why the two color modes differ

Screens use red, green, blue (RGB) light; four-color process printing uses cyan, magenta, yellow, black (CMYK) ink. An RGB image can contain colors outside a particular CMYK output gamut. Material, finish and printing conditions also affect the result, so a screen preview alone is not a final-color guarantee.

What to do before sending files

  1. Tell us the product, material and any brand-critical colors. Confirm the required color mode and output profile before converting the file.
  2. Keep an original copy and preserve its embedded profile. If a conversion is required, use the agreed destination profile and review colors that change.
  3. Export using the agreed file settings. Do not choose U.S. Web Coated SWOP or another generic profile solely because it is a software default.

If your design tool exports RGB, send the original file and ask us to confirm the suitable workflow. Agree color-critical specifications and any requested physical proof before production. We do not publish a universal numeric color tolerance; any approved proof and the agreed specification are the basis for review. Read our color management policy. Related: file guidelines.

Technical reference: Adobe: document profiles, output profiles and color conversion.

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